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Live gluten free

Wherever you are and whatever you're doing, gluten free can always be on the menu.

Frequently asked questions

  1. What is gluten?

    Gluten is a protein found in cereals such as wheat, rye and barley. When it's mixed with water gluten forms stretchy, sticky strands that bind mixtures together and trap bubbles to form the light and airy consistency of bread and cakes. This means that cooking without gluten requires different ingredients and methods.

  2. What does gluten-free actually mean?

    Although the term 'gluten free' implies no gluten, in reality tests aren't sensitive enough to detect a zero level of gluten. Only foods that contain less than 20 parts per million (ppm), sometimes expressed as 200mg gluten/kg, can be labelled 'gluten-free', which allows even those who have a high sensitivity to gluten to be able to eat them with confidence.

    It's important to read food labels when starting on a gluten-free diet, as gluten can be found in the most unexpected places such as in soy sauce and cooking sauces. UK law means that all foods must say if they contain any allergens and so you'll be able to see straight away whether something contains gluten.

    All Genius foods are gluten free, as well as being wheat free too.

  3. What foods should I avoid?

    Gluten is present in many of our common foods including bread, pasta, pizza, cakes, biscuits and breakfast cereals. A lot of processed foods, such as soups, sauces and ready meals contain gluten too, and it can also be found in foods where you might not expect it such as sausages and burgers (as breadcrumbs or rusk is used to bulk the meat out).

  4. What foods can I still enjoy?

    As well as all the delicious gluten-free Genius foods, there are lots of naturally gluten-free foods. These include meat, fish, fruit, and vegetables. Rice, potatoes and a wide range of grains and pulses, such as quinoa, buckwheat and lentils, are also naturally gluten free and so make great healthy meal accompaniments. 
  1. What makes Genius different to other gluten-free products on the market?

    Genius bakery products are fresh, deliciously light, and made from high fibre natural ingredients. Our range of delicious gluten-free foods smell, tastes and feel every bit as good as traditional wheat products.

  2. What is the best way to store Genius products?

    All Genius bakery products are best stored in a cool, dry place and kept in their original packaging, re-sealing them where possible.

  3. Can Genius bakery products be frozen?

    Yes, all Genius bakery products purchased in the UK can be frozen. Put them in the freezer as soon as possible after purchase and use within one month of freezing.

  4. Why is the price of Genius products more expensive than those of equivalent gluten containing products?

    It is an inescapable fact that the cost of producing a gluten-free loaf of bread is significantly higher than a loaf made from wheat. Ingredient prices, a highly technical production process, the lack of economies of scale and additional supply chain and distribution costs all contribute to the higher price of gluten-free bakery products compared with wheat-based bread.

    A typical gluten-free loaf will have over 20 ingredients in its recipe, many of which compensate for the lack of wheat. The resultant ingredient cost for a gluten-free loaf is about two to three times that of an equivalent conventional loaf.

    The highly technical manufacturing process used to make gluten-free bread is also a major factor behind the higher cost of producing Genius products. 

  5. Why are Genius products higher in fat that their gluten containing alternatives?

    Genius gluten-free bread contains slightly more fat than conventional wheat bread but it is ‘good fat’ in the form of rapeseed oil. The levels of saturated fat (the fat we all should avoid) in Genius bread are low and similar to those found in wheat bread. The rapeseed oil helps to give Genius its moist texture, brings out the flavour of the ingredients and also helps to keep it fresh and tasty.

  6. Are any of your products suitable for a vegetarian diet?

    With the exception of our Steak Pies, Chicken & Gravy Pies and Sausage Rolls all Genius products are suitable for vegetarians.

  7. Are your products suitable for a vegan diet?

    No. Since all Genius products contain a small amount of egg they are not suitable for vegans.

  8. Are Genius products suitable for a Halal diet?

    Currently we cannot claim Halal status for any Genius product.

  9. Are Genius products suitable for a Kosher diet?

    Currently we cannot claim Kosher status for any Genius product.
  1. Do Genius products contain wheat?

    No, all of our products are wheat free

  2. Do Genius products contain yeast?

    Some of our products do contain yeast. The yeast plays a very important part in the process as it helps the products to rise. Using other raising agents like bicarbonate of soda tends to leave an unpleasant acidic taste and compromises on the quality of our bread and other bakery products.

  3. Do Genius products contain egg?

    Yes, in the absence of gluten we use egg to bind our ingredients together. We currently use a combination of free range and barn eggs, however we are working towards exclusively using free range eggs in all Genius products as soon as possible.

  4. What's the difference between dairy free and egg free?

    Dairy is considered to be any product from a cow. Milk, cheese, butter, yoghurt etc are core dairy products. Eggs are not considered to be dairy. While eggs are, indeed, produced by animals and are an animal byproduct, they are not a dairy product or a derivative of a dairy product.

  5. Are Genius products nut free?

    All Genius products apart from our Breakfast Bakes are produced on sites that do not contain any nuts however, we are unable to guarantee that they are nut free as not all of our suppliers can guarantee that the ingredients they supply to us are produced on sites that are nut-free. 
  1. Do Genius products contain GMO ingredients?

    All UK Genius products are made with GMO-free ingredients.

  2. What is Genius' position on the use of palm oil?

    Some Genius products do contain palm oil, however we're committed to only using sustainable sources of palm oil. This policy also extends to ingredients derived from palm oil. . We are member of the organization of the Roundtable on Sustainable Palm Oil (RSPO Roundtable on Sustainable Palm Oil). RSPO certifies sustainable palm oil is produced in compliance with the environmental and social criteria defined by the association.

  3. What is the vegetable oil used in Genius products?

    The oil we use in Genius bread is rapeseed oil. The levels of saturated fat in the rapeseed oil are low and are similar to those found in wheat bread.
  1. Where can I buy Genius bread in the UK?

    You can find Genius in most supermarkets and lots of independent stores. For more information on stockists take a look here 

  2. I have problems finding Genius products near me, is there anything which I can do?

    If you are having difficulties in finding Genius in a supermarket near you, we recommend that in the first instance you speak to the Store Manager or Customer Service desk and let them know that you would like to see Genius Gluten Free products on their shelves.
  1. Does Genius have a pharmacy range?

    Yes, Genius Gluten Free has a pharmacy range. For more information about the products take a look here.