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GENIUS COMPANY INFORMATION

From our humble beginnings baking gluten-free loaves one batch at a time, to becoming one of the UK’s best loved gluten-free companies, we’re proud of our journey so far. But we know it doesn’t stop here.

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2009: GENIUS IS BORN

Having struggled to find tasty gluten-free bread in supermarkets, company founder Lucinda Bruce-Gardyne spent three years creating the perfect, fresh, gluten-free loaf. These bread recipes became Genius Foods in 2009, bringing normality and relief to many consumers across the UK who enjoy a gluten-free diet.

GENIUS FOODS ACQUIRES UNITED CENTRAL BAKERIES

In early 2013, Genius Foods purchased two bakeries in Bathgate & Hull to reinforce the company’s position as a market leader in the fast-growing gluten-free food sector. This growth enabled our team to meet ever growing demand and to accelerate the development of an innovative range of gluten-free bakery foods.
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SCUNTHORPE COMES ONBOARD

In late 2015, we established a third manufacturing site in the UK, and brought production of gluten-free filled pastry products in-house, following the purchase of Chapel Foods. 30 members of staff joined the Genius team, operating from a new production facility in South Park, Scunthorpe: another exciting milestone in the company's ambition to be the leading producer of gluten-free bakery products in Europe.

ALL AROUND THE WORLD

With an ambitious international growth strategy, Genius have secured space on supermarket shelves across the globe. You can find our delicious gluten-free products in the UK, France, Germany, the Netherlands, Australia and the UAE. Wherever Genius launches, the consumer response is overwhelming, and the entire team are working hard to make it available to as many people worldwide as possible.
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AWARD WINNING!

Consumers and the business community alike have recognised Lucinda and the Genius Company’s achievements with a number of coveted awards for innovation, quality and entrepreneurship. Most recently, Genius scooped the prestigious Sunday Times Virgin Fast Track 100 ‘Ones to Watch’ award, which recognises the up-and-coming UK company with the strongest sales growth and potential for further success. Not bad for gluten-free bread!