Q. What makes Genius different to other gluten free breads?

A. Genius is fresh, deliciously light, and made from high fibre natural ingredients. There are no preservatives in Genius bread and it smells, tastes and feels every bit as good as a traditional loaf. Don’t just take our word for it, read what some of our customers say.

Q. Are Genius products suitable for vegetarians?

A. Genius bread does contain a little egg white but that is the only ingredient that vegans and a few vegetarians might want to avoid.

Q. What is Xanthan Gum?

A. Xanthan gum is a natural gum that is derived from bacteria that live on cabbage leaves which is harvested, fermented, purified and ground into a powder.

Q. How can I be reassured about contamination?

A. Genius bread is baked in a dedicated gluten, wheat and dairy free site which means no produce or ingredients containing these allergens are allowed into the area and rigorous checks are in place to ensure that procedures are followed.

Q. What is Tapioca?

A. Tapioca is a gluten free starch harvested from the cassava root which grows in tropical climates.

Q. Is Genius bread egg free?

A. Unfortunately, Genius bread is not egg free. It’s quite a challenge baking well without gluten and egg. We are afraid the egg is central to the bread’s consistency as it provides the structure. Without it the bread is much heavier and unstable and egg substitutes just don’t compare.

Q. What is the vegetable oil used in Genius bread?

A. The oil we use in Genius bread is rapeseed oil. The levels of saturated fat in the rapeseed oil are low and are similar to those found in wheat bread.

Q. What is Cellulose?

A. Cellulose is a natural plant-derived fibre.

Q. Where do sugar beet flakes come from?

A. Sugar beet flakes are a high fibre product derived from the sugar beet, which is similar to a beet root but white in colour.

Q. Does Genius bread contain yeast?

A. Genius bread does contain yeast. The yeast plays a very important part in the bread as it helps the bread to rise. Using other raising agents like bicarbonate of soda tends to leave an unpleasant acidic taste and compromises on the quality of the bread.

Q. What is gluten?

A. Gluten is a protein found in cereals such rye, wheat, barley. A similar protein is also found in oats. Gluten is what typically gives dough its elasticity and helps bread and cakes to rise so making these products without gluten requires a completely different approach to cooking.

Q. Is Genius bread wheat free?

A. Yes it is. There is no wheat in Genius bread. There is no gluten, dairy or soya either.

Q. Can Genius bread be frozen?

A. Yes, Genius bread can be frozen. Put the bread in the freezer as soon as possible after purchase and use within one month of freezing.

Q. What is the best way to store Genius bread?

A. Genius bread is best stored in a cool place and kept in its bag using the resealable tag. It can also be kept in the fridge for extra freshness.

Q. Can I cook with Genius bread?

A. Yes, Genius Bread is great for cooking with in all sorts of dishes. See our recipes section for lots of ideas. Lucinda also has a cookery book called 'How to Cook for Food Allergies' which has lots of tips and techniques for cooking gluten free.

Q. Is Genius bread available outside of the UK?

A. Genius bread is currently only available in the UK and Ireland. We hope that it will be available in other parts of the world soon so that everyone who is on a gluten-free diet can enjoy it!

Q. Where can I buy Genius bread in the UK?

A. At the moment Genius bread is available in Tesco, Waitrose, ASDA and Sainsbury's stores nationwide. In London, you can also find Genius bread in Selfridges, Whole Foods Market and Planet Organic. There are also a number of other local retailers that are stocking Genius. Have a look on our Where to Buy page for more details. If you can’t find Genius bread near you, why not get in touch with your local retailer and ask them to get in touch if they would like us to supply them direct?

Q. Do you supply direct to individuals?

A. Not at the moment, but we are hoping to do so in the near future!

Q. How do you get on the Genius Tasting Panel?

A. At the moment, the Genius tasting panel is full, but please drop us an email with your details if you are interested in becoming a taster.

Q. What products are there in the Genius Gluten Free range?

A. At the moment there are several products in the Genius range - white bread and brown bread available as a 400g unsliced loaf or a 600g sliced loaf. Genius fresh rolls will also be coming out soon and we are working on lots more tasty products to add to the range in 2010.

Q. Do you supply direct to independent businesses?

A. Yes we can. Please contact us on 0845 874 4000 for more information.

Q. Could the Genius team do some sampling at my event?

A. We like to get out and about to meet people and sample Genius bread, so please let us know the details of your event and we can let you know whether someone from the team will be able to attend.

Q. Does Genius bread meet the new regulations for being labelled ‘gluten-free’?

A. Yes, Genius bread does not contain gluten or Codex wheat starch and so falls below the Codex Alimentarius standard of 20 parts of gluten per million.

Q. Why is the price of Genius bread more expensive than wheat breads?

A. Gluten free products use different ingredients from wheat bread that are generally more expensive to source and production is often more expensive due to the relatively smaller volumes.

Q. What foodstuffs contain gluten?

A. Many of our staple foods contain gluten such as bread, pasta, cakes, biscuits, pizzas and it can also be found in other less obvious products like couscous. Gluten is also present in some drinks made from grains such as beer, and malt spirits. If a product contains gluten manufacturers must always declare it as an allergen on the product packaging so always check the label if you are unsure

Q. How do you cook without gluten?

A. There are various substitutes to use when replacing gluten in recipes. For more information about cooking gluten free have a look at Lucinda’s book ‘How to Cook for Food Allergies’ which contains lots helpful tips on how to cook family favourite dishes without gluten.