JOY-FULL ARTISAN SEEDED COB

This legend of a loaf marries a soft sensuous inside with a crisp and crunchy crust. Expertly crafted by our bakers, this artisanal bread is bursting with sunflower, poppy, linseed and flax seeds. Good source of fibre and prebiotic.
Gut Lovin’ Greatness

Unlike ordinary artisan loaves, our Joy-Full Artisan Seeded Cob is baked with prebiotic fibre. Not only is this Gut Lovin’ cob a good source of fibre, it is gluten free and boosted with a whole host of vitamins and minerals too. Clever. (Genius, really.)

This Joy-Full Artisan Seeded Cob is baked with 2g of prebiotic fibre per portion. Prebiotics are often called 'the food' for the probiotics (the good bacteria in your gut).

Now proudly made in Australia from at least 40% Australian ingredients.

Fibre contributes to normal gut function through more frequent bowel movements (put simply, it helps you go a bit more often, which is a very good thing!).

Where to buy
What’s In It?

Water, Starches (Potato, Maize, Tapioca), Mixed Seeds (20%) (Linseed, Sunflower, Millet, Flaxseed, Poppy), Black Treacle, Rice Flour, Psyllium Husk, Humectant (Vegetable Glycerol), Yeast, Stabilisers (Hydroxypropyl Methyl Cellulose, Xanthan Gum), Iodised Salt (Salt, Potassium Iodate), Egg White Powder, Fermented Maize Starch.

Vitamins & Minerals: Calcium Carbonate, Niacin, Iron, Riboflavin, Thiamin, Folic Acid.

Allergy Advice: Contains: Egg.

Ingredient checker
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
What is it? Black treacle is left when sugarcane or sugar beets are refined into sugar. Treacle is also sometime called mollases.
What's it doing in my bread? Black treacle helps start the yeast fermentation process and it adds a golden colour and rich flavour to our brown breads. It's also rich in iron and vitamin B meaning it supports healthy blood cells and our metabolisms.
What is it? Calcium. At Genius we fortify our breads. Fortification describes adding more good things like vitamins and minerals to our food. It’s common in cereals and breads.
What's it doing in my bread? Genius breads are already good for gut health – adding extra vitamins and minerals makes them good for you in lots of other ways too.
What is it? Egg whites from hens; we separate these from the yolks and then dry them.
What's it doing in my bread? This helps our bread to aerate during baking, giving it a lighter texture and a lovely, fine crumb. Eggs are a great source of protein and vitamins too, making this a win-win ingredient.
What is it? Just eggs
What's it doing in my bread? As with lots of baking, eggs help things set. Again, this helps give Genius bread the texture and crumb that we all love. And again, there’s lots of vitamin and protein goodness to be had too.
What is it? A powder made from by-products of fermenting maize (sometimes known as corn).
What's it doing in my bread? This naturally controls the acidity of our bread which helps stop yeasts and mould from growing. Basically, it helps our bread stay fresher for longer, reducing the need for artificial preservatives or additives in our bread.
What is it? Folic Acid helps the body maintain and create new cells. At Genius we fortify our breads. Fortification describes adding more good things like vitamins and minerals to our food. It’s common in cereals and breads.
What's it doing in my bread? Genius breads are already good for gut health – adding extra vitamins and minerals makes them good for you in lots of other ways too. For example, vitamin D is a nutrient we all need, but some struggle to get enough of (especially as our main source is sunshine!).
What is it? Ground yellow maize starch comes from typical yellow corn but isn't ground quite as finely as cornflour.
What's it doing in my bread? This is another ingredient that helps us achieve that perfect bread crumb texture, and it works together with the other starches to help you feel fuller for longer.
What is it? 'Humectants' are products that help with moisture retention. Ours are made from vegetable fats like olive or sunflower oil.
What's it doing in my bread? These humectants protect our bread from drying out, helping it stay fresher for longer.
What is it? A special ingredient extracted from the bark of birch trees that’s totally safe to eat.
What's it doing in my bread? It’s essential to creating the lovely bubbly structure that makes our bread soft & delicious without having to rely on gluten.
What is it? Most salt that we buy in stores is iodised (and in some countries, this is how it must be sold by law). Iodising is a process of mixing table salt with tiny quantities of the micronutrient iodine.
What's it doing in my bread? It provides an essential source of iodine in the diet, preventing deficiencies which can impact thyroid function or pre-natal development.
What is it? Iron. At Genius we fortify our breads. Fortification describes adding more good things like vitamins and minerals to our food. It’s common in cereals and breads.
What's it doing in my bread? Genius breads are already good for gut health – adding extra vitamins and minerals makes them good for you in lots of other ways too. For example, vitamin D is a nutrient we all need, but struggle to get enough of (especially as our main source is sunshine!).
What is it? Linseed is another name for flaxseed. These are the little brown seeds you can spot dotted about in our bread.
What's it doing in my bread? We've added some linseed to provide some lovely crunch to our loaves. They're also great for improving your digestion, lowering cholesterol and reducing sugar cravings.
What is it? Flaxseed - also known as linseed - has been cultivated for thousands of years and has lots of benefits for bakers (and bread-lovers!).
What's it doing in my bread? Flaxseed is packed with omega-3 essential fatty acids which are great for brain function. These little seeds also contain more lignans (a kind of antioxidant) than other plant foods. Milled flaxseed helps give Genius bread a lovely texture.
What is it? Millet is a small-grained cereal that has been cultivated for thousands of years. Baked into our bread they provide a tasty and nutritious crunch!
What's it doing in my bread? Millet is considered to be an excellent alternative to wheat thanks to its nutritional properties. It is a rich source of calcium and adds protein and amino acids to our bread as well as the fibre, vitamin E and monounsaturated fats found in most seeds.
What is it? Blue poppy seeds are actually black but are named for the blue poppies they would grow into if left to their own devices. Baked into our bread they provide a tasty and nutritious crunch!
What's it doing in my bread? Poppy seeds not only look pretty and add a sweet, nutty flavour to our bread, but they are also a fantastic source of dietary fibre with oodles of nutritional benefits - just like other seeds!
What is it? We extract potato starch from the root tubers of potatoes. It has a neutral colour, taste and flavour.
What's it doing in my bread? Science at work! The potato starch helps forms a gel that supports the rising structure of the bread, which then bursts into soft, fluffy molecules between air bubbles to create Genius' soft crumb. Potato starch also makes for a great digestible source of carbohydrates, which release energy slowly - this helps to stave off hunger and you keep going for longer.
What is it? It’s the seed husk of a small, herbaceous plant grown in India and it’s been used for thousands of years to aid digestion. It’s totally natural and collected by ‘winnowing’ the harvested seeds, a method of separating the husk from the seed by rolling it in a stream of air. It’s got a slightly odd name but it’s a really important ingredient in making gluten-free bread.
What's it doing in my bread? A few different things. Psyllium has an incredible water retaining ability which helps our bread stay moist and fresh and holds everything together during baking. It becomes stretchy when water is added, mimicking the elasticity of gluten without any of the nasty side effects. (If you’ve ever made traditional bread, you’ll know how stretchy the dough needs to be to make a good loaf). And the best part is it does all these things AND it’s a great source of dietary fibre.
What is it? Vitamin B2. At Genius we fortify our breads. Fortification describes adding more good things like vitamins and minerals to our food. It’s common in cereals and breads.
What's it doing in my bread? Genius breads are already good for gut health - adding extra vitamins and minerals makes them good for you in lots of other ways too.
What is it? Rice flour is made by grinding raw rice all the way down into a superfine powder. It's much gentler on the stomach than gluten containing flours.
What's it doing in my bread? Rice flour works towards creating a lovely soft texture and also gives a slow, steady release of carbohydrates.
What is it? You've probably eaten sunflower seeds before! Their flavour and nutritional benefits mean they're used in lots of foods. They're often eaten as a tasty snack too.
What's it doing in my bread? Sunflower seeds have a delicious flavour and, thanks to their size, give your toast and sandwiches a bit of extra bite. That's as well as providing you with fibre and other life-enhancing nutrients such as Vitamin B-6, magnesium and iron.
What is it? Tapioca is a starch and a staple foodstuff in some countries. It comes from the cassava root which hails from Brazil.
What's it doing in my bread? Tapioca works well as an addition to heavier flours - it lightens the result (so you get a fluffy loaf!) and also contributes to the binding properties that we need for successful gluten-free baking.
What is it? Thiamin is more commonly known as Vitamin B1 and it helps the body break down and release from our food. At Genius we fortify our breads. Fortification describes adding more good things like vitamins and minerals to our food. It’s common in cereals and breads.
What's it doing in my bread? Genius breads are already good for gut health – adding extra vitamins and minerals makes them good for you in lots of other ways too.
What is it? Rapeseed oil is a natural vegetable oil with a mild flavour - which is why it's often found in breads as well as lots of recipes for cakes, pastries and margarine.
What's it doing in my bread? Rapeseed oil makes a brilliant addition to any bread as it is both low in saturated fat (something we should all try and cut down on) and rich in vitamin E (a natural anti-oxidant we can always use more of). It acts as a humectant, which keeps our products fresher for longer.
What is it? A very common thickener made from fermented sugars, used in lots of foods.
What's it doing in my bread? Gluten is the reason traditional dough is a bit sticky. In Genius bread, we use a little bit of natural Xanthan gum to get this stickiness and help bind our ingredients together during proving and baking.
What is it? Yeast is actually the name for little microorganisms which are technically classified as members of the fungus family - but don't let that put you off! Yeast is used in all leavened breadmaking and has been for as long as there's been bread.
What's it doing in my bread? Letting dough 'rest' is a hugely important part of the breadmaking process. This is when the yeast gets to work, converting sugar into carbon dioxide which bubbles through the mixture helping the bread to rise. The yeast is then burnt off in the heat of the oven and we're left with a wonderful, fluffy loaf. As a natural source of B vitamins, it also aids digestion and your metabolism, supports the nervous system and keeps the skin, hair, eyes, mouth and liver healthy.
Nutritional info
Why It’s Genius
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