Why Genius?

Following a gluten-free diet, for whatever reason, can be particularly restricting as so many of the foods we love contain gluten. For many people avoiding gluten, fresh bread is the one thing that they tend to miss the most. This is why Genius fresh gluten-free bread was created: to bring back the joy of real bread to those following a gluten-free diet.

Lucinda Bruce-Gardyne the founder of Genius, is determined that those who want or need to avoid gluten should not feel that they have to make any compromises with the food that they eat.

Behind Genius there’s a passion to produce delicious gluten-free food that tastes every bit as good as everyday foods.

We never compromise on quality. The Genius promise is that nothing will be launched that isn’t at least as good as the high-quality gluten-rich equivalent.

What you’ll notice is that Genius gluten-free bread acts like any normal bread should. You can take it straight from the pack to the plate. No need to refresh.

It doesn’t crumble when you try to slice it. It makes great sandwiches and you can use it in any recipe, just as you would any ordinary bread. And what’s more, because it is available in the high street supermarkets, it has never been easier to buy delicious gluten-free bread.

We think you’ll find Genius bread has all the texture and taste of ordinary wheat bread but is so much lighter to digest. No more heavy bloated feeling. And we’ve found that this usually means it disappears in double quick time.

Enjoy!