The Launch of Genius: Breakthrough fresh gluten free bread launches at Tesco
We are delighted to announce the launch of Genius Fresh Gluten Free & Wheat Free Bread into Tesco stores nationwide! Genius is the first ever fresh gluten and wheat free bread, which looks, tastes and feels every bit as good as a freshly-baked traditional loaf. Available as either a brown or a white loaf, Genius has a wonderful fresh, home-baked taste. Now anyone who wants, or needs, to cut down out gluten and wheat, can really enjoy one of Britain’s favourite staple foods.