The Launch of Genius: Breakthrough fresh gluten free bread launches at Tesco

Genius is the invention of a mother with three young children, two of whom have food allergies. Lucinda Bruce-Gardyne isn’t just any mum though, she is a professionally trained chef, having worked at Michelin starred restaurant Bibendum, and is the co-author of the award-winning Leith’s Techniques Bible. On top of all that, Lucinda also has a degree in physiology and is extraordinarily persistent – baking literally hundreds and hundreds of loaves on her way to launching Genius.

Medical research shows that 1 in 100 of the population now suffers from Coeliac Disease, with an even greater number experiencing some degree of wheat or gluten intolerance. Did you know that there are now more people in the UK who regularly avoid gluten in their diet than those who avoid dairy products?

Medical research shows that 1 in 100 of the population now suffers from Coeliac Disease, with an even greater number experiencing some degree of wheat or gluten intolerance. Did you know that there are now more people in the UK who regularly avoid gluten in their diet than those who avoid dairy products?

Genius Gluten Free Bread is currently available at £2.49 – and £1.99 during the launch promotion period until the 7th June 2009 – at Tesco supermarkets nationwide.

Genius is the invention of a mother with three young children, two of whom have food allergies. Lucinda Bruce-Gardyne isn’t just any mum though, she is a professionally trained chef, having worked at Michelin starred restaurant Bibendum, and is the co-author of the award-winning Leith’s Techniques Bible. On top of all that, Lucinda also has a degree in physiology and is extraordinarily persistent – baking literally hundreds and hundreds of loaves on her way to launching Genius.

Genius is the invention of a mother with three young children, two of whom have food allergies. Lucinda Bruce-Gardyne isn’t just any mum though, she is a professionally trained chef, having worked at Michelin starred restaurant Bibendum, and is the co-author of the award-winning Leith’s Techniques Bible. On top of all that, Lucinda also has a degree in physiology and is extraordinarily persistent – baking literally hundreds and hundreds of loaves on her way to launching Genius.

Genius Gluten Free Bread is currently available at £2.49 – and £1.99 during the launch promotion period until the 7th June 2009 – at Tesco supermarkets nationwide.

Genius Gluten Free Bread is currently available at £2.49 – and £1.99 during the launch promotion period until the 7th June 2009 – at Tesco supermarkets nationwide.